Curated western goods that keep customers coming back.
Handmade trucker hats, western graphic apparel, jewelry, gifts, cowhide displays, and custom merch for boutiques, marinas, tack shops, salons, events, breweries, and local retailers.
Wholesale-ready collections
Built for stores that want personality, local charm, and products that feel different from another generic rack filler.
Trucker Hats
Funny, western, bachelorette, coastal cowgirl, and local-custom styles.
Shop Trucker Hats →
Jewelry
Layered western necklaces, turquoise accents, statement pieces, and easy add-ons.
Browse Jewelry →
Graphic Tees
Vintage-inspired western graphics your customers will live in.
View Graphic Tees →
Gifts + Accessories
Freshies, accessories, seasonal goods, and small counter-display items.
Shop Gifts →Say Howdy, Stay Rowdy®
Our original trademarked trucker hat is one of The Bevel Label's most recognized designs: seen on Chelsea Houska and carried in Boot Barn.
It's the kind of piece customers ask about, gift to friends, and come back to find in new colors.
Beautiful displays help sell beautiful jewelry.
Our handmade cowhide jewelry stands make a perfect addition to any display setup and pair beautifully with western, boho, turquoise, boutique, and everyday jewelry.
Each stand is handmade with genuine cowhide, so no two are exactly alike.
View Cowhide Displays on Etsy →
Give your store something nobody else has.
We create custom trucker hats, tees, hoodies, business merch, event apparel, and boutique-exclusive designs.
Simple proof points that feel good to carry.
Great quality.
Customers notice the handmade details and finished look.
Sells fast.
Bold designs create easy impulse buys and gift purchases.
Customers loved them.
Funny hats and western gifts are easy conversation starters.
Beautiful display pieces.
Cowhide stands add texture and make jewelry look more boutique.
Easy to merchandise.
Products work well on shelves, counters, hat walls, and vendor displays.
Great add-on items.
Jewelry, freshies, displays, and hats make strong checkout-area pieces.
Hi, I'm Jen.
I'm the owner of The Bevel Label, a veteran-owned, Preston-based small business creating bold western and coastal cowgirl goods for customers who love statement pieces.
I handmake many of my items in-house and love helping local retailers build a product mix that feels personal, giftable, and easy to sell.
Make it easy to say yes.
Start with a small, curated assortment that fits your customers and your space.
Quick pitch for store owners
Hi, I'm Jen with The Bevel Label. I'm a veteran-owned, Preston-based small business. I handmake many of my items in-house and create bold western and coastal cowgirl hats, apparel, jewelry, displays, and gifts. I'd love to show you a few best sellers and talk about a small wholesale test order.